Free tool
See when RevShare overtakes a CPA deal
Enter your FTDs, deal terms and player value to see what one cohort earns under each model and the month cumulative RevShare passes the flat CPA payment.
Try a scenario
Your inputs, an editable example
How many months a player keeps generating NGR on average.
Results, one cohort of FTDs
Break-even month
Month 6
- Total CPA earnings
- $5,000
- Cumulative RevShare over 12 months
- $10,080
RevShare catches the CPA payout in month 6 and finishes the lifetime $5,080 ahead, so the share deal wins on these assumptions.
Illustrative math only. This is not a projection of earnings and no outcome is guaranteed.
How the math works
The CPA side is a single multiplication. Your validated FTDs for the month times the CPA amount gives the one-time payment for that cohort, and nothing more is paid afterwards.
The RevShare side compounds over time. The same cohort times the average monthly NGR per player times your RevShare percentage gives one month of share earnings, and the calculator adds that amount for every month of the average player lifetime. The break-even month is the first month where the running total matches the CPA payment.
Real cohorts are messier than this. Players churn at different speeds, NGR per player is rarely flat and clauses like negative carryover or admin fees move the numbers. Use the result to compare deal shapes, not to forecast income.
Questions, answered
Is RevShare always better than CPA over time?
No. If players churn quickly, generate thin NGR or your deal carries heavy deductions, cumulative RevShare can stay below the flat payment for the whole lifetime. The answer depends on your traffic, which is what this calculator lets you test.
What does the break-even month mean?
It is the first month where the cumulative RevShare earned by one cohort of FTDs matches the one-time CPA payment for the same cohort. Before that month the CPA deal has paid more, after it the share deal pulls ahead.
Why does the calculator look at a single cohort?
Comparing one month of FTDs under both models keeps the comparison clean. Mixing cohorts hides the timing difference between a payment you receive once and a share that builds month after month.
Related tools and terms
Page updated July 22, 2026.
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