NGR starts from gross gaming revenue and subtracts costs the operator attributes to generating it: the real cost of bonuses given out, payment processing fees, and often gaming taxes. What remains is closer to the operator's actual take from a player or a market.
The term matters because money is shared on it. Affiliate revenue-share deals, white-label arrangements and some tax regimes are computed on NGR, and since NGR has no single legal definition, the deduction list in the contract is the deal. A generous-sounding revenue share of 40% of NGR can be modest once bonuses, fees and an administration charge are all deducted first.
Why it matters
Anyone reading industry reports, affiliate terms or market studies meets both GGR and NGR, and conclusions change depending on which is in use. The gap between them is where much of the definitional fine print in gambling commerce lives.
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