Attribution
S2S tracking that catches every FTD you would otherwise lose
Adfilius Tracking attributes every click, registration and FTD in real time using server-to-server postbacks and click IDs, with deduplication built in. No pixels, no browser dependency: the operator's platform reports conversions directly to yours, tied to the exact click that produced them.
Part of Operate, updated July 23, 2026
Works with
How it works
#Every click gets a unique click ID at redirect time. When that visitor registers or deposits, the operator's platform fires a postback, server to server, carrying the click ID back. The conversion is matched to the originating click, source and offer with no browser in the loop.
Events arrive in real time: clicks as they happen, registrations and FTDs as the operator confirms them. You see a campaign producing depositors, or failing to, while there is still time to act on it, not at month-end reconciliation.
Deduplication runs on every incoming event. Repeated postbacks, retries and double-fires collapse to a single conversion, so your numbers do not inflate and your dispute conversations with operators start from clean data. Integrations with operator affiliate platforms handle the postback formats and parameter mapping on their side.
- S2S postbacks with click ID matching
- Real-time click, registration and FTD events
- Deduplication on every incoming event
- Prebuilt operator platform integrations
What it replaces
#Pixel tracking depends on the user's browser executing a script on the operator's confirmation page. Ad blockers, cookie restrictions, redirects and slow pages all silently eat conversions, and a silently eaten FTD is unpaid revenue you never even knew to claim.
It also replaces the spreadsheet ritual: exporting stats from each operator portal, matching them against your own click logs and arguing about the gaps. With S2S events flowing in as they occur, your record and the operator's record are built from the same postbacks, which shrinks both the discrepancies and the arguments.
How it connects to the rest of the platform
#Tracking receives the parameters Smartlinks pass through, so attribution survives routing: the click that entered one link and converted three hops later is still one click with one ID. Conversions are evaluated against the validation criteria of the offer they belong to, as recorded in the Offer Marketplace.
From there, Analytics reads the event stream to report performance in FTDs and earnings rather than raw clicks, and the ledger uses confirmed conversions as the basis for what operators owe you. The whole platform runs on this data, which is why it is built server-side instead of on a pixel.
What the AI does here
AI in Tracking watches the event stream for the anomalies humans catch late: a postback source going quiet, a registration-to-FTD ratio collapsing on one offer, a click spike with no conversions behind it that smells like junk traffic.
It flags the anomaly with the affected offer, geo and time window attached, so what would have been a week of quiet revenue loss becomes a same-day investigation. Detection is the AI's job; the decision about what to do with a flagged source is yours.
Questions, answered
Why is S2S tracking more reliable than pixels?
A pixel needs the user's browser to load and execute a script on the operator's page, which ad blockers, cookie restrictions and page failures routinely prevent. An S2S postback is one server telling another that a conversion happened, carrying the click ID. Nothing on the user's device can block it.
What if the operator's platform reports numbers that differ from mine?
Discrepancies shrink because both sides are built from the same postbacks, but they still happen: validation rules, timing windows and dedup policies differ. When they do, you have per-event records with click IDs and timestamps, which turns a payout dispute from an opinion exchange into a line-by-line comparison.
How does deduplication decide what is a duplicate?
Incoming events are matched on click ID and event type. A retry or a double-fired postback for a conversion already recorded collapses into the existing event instead of creating a second one. Distinct conversions from the same player, like a registration followed by an FTD, remain separate events.
Do I need engineering resources to set this up?
No. Integrations with operator affiliate platforms cover the postback formats and parameter mapping, and click IDs are appended automatically at redirect. Setup is configuration inside the dashboard, not custom development.
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