Mechanically, every player you refer is tagged to your account. Each month the operator computes the NGR those players produced and pays you your percentage. At 35 percent, a portfolio of players generating 8,000 of NGR pays 2,800 that month, and the same players can pay you again next month without any new traffic. That compounding is the whole appeal: RevShare converts acquisition work into a revenue stream instead of a one-time fee.
The trade-off is variance and contract risk. NGR moves with player luck, so a big winner can zero out a month, and negative carryover clauses can push the loss into future months. Tiered structures are common, where the percentage climbs with monthly FTD count or NGR volume, and so are clauses that quietly erode the base: admin fees, brand bundling, or dormancy rules that strip inactive players from your tag. The percentage you signed is only half the deal; what it multiplies is the other half.
RevShare rewards a specific kind of affiliate: one who sends players that deposit repeatedly and stay for months, and who can wait for revenue to compound instead of needing cash next week. Content sites ranking for high-intent keywords tend to fit; high-volume paid traffic with shallow retention usually monetizes better on CPA. The honest comparison is lifetime value per FTD against the CPA on offer, computed from your own cohorts rather than the program's pitch.
Why it matters
Choosing RevShare is a bet on your own traffic quality. If your players retain, it outearns any flat fee over time; if they churn in weeks, you are financing the operator's downside for free. Modeling both structures against real cohort data, and reading the NGR and carryover clauses first, is what separates a portfolio from a gamble.
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