KYC (Know Your Customer)

The process usually involves the player submitting a government ID, proof of address, and in stricter jurisdictions evidence of where their money comes from. Regulated operators do not run KYC by choice, anti-money-laundering and licensing rules require it, and the depth and timing vary by jurisdiction: some licenses demand full verification before the first deposit, others allow deposits and verify before withdrawal.

This checkpoint sits directly inside the affiliate revenue path. Many programs only credit an FTD once the depositing player has cleared verification, which means a conversion your tracking recorded on the 30th can be confirmed, and paid, in the following month or not at all. A player who deposits and then fails or abandons KYC often does not count as an FTD under the program's terms. When your dashboard and the operator's statement disagree, unresolved KYC is one of the first places to look before assuming tracking is broken.

KYC also shapes which traffic is worth sending. Sources that produce real people in licensed markets clear verification and turn into countable FTDs. Incentivized or low-intent traffic produces signups that stall at the document upload, registrations that never become revenue, and eventually uncomfortable questions from the operator about traffic quality. The verification funnel quietly enforces the difference between volume and value.

Finally, affiliates go through KYC themselves. Serious programs verify the affiliate's identity or company before releasing payouts, and payment providers apply their own checks on top. Having clean corporate documents ready is the difference between a first payout that arrives on schedule and one that sits in review.